Eye-catching Clothing Photography Ideas to Stand Out

Cloth-selling online stores are increasing day by day, making it inevitable to do professional clothing photography to stand out and increase sales. However, how do you do a clothing photoshoot to stand out your brand? I am here to help you.

In this article, I will explain 5 creative clothing photography ideas with tips to help you take visually appealing cloth photos and impress viewers at first glance. Let’s begin!

Why Clothing Photography Important

Here are the reasons you need to focus on clothing product photography.

1. Shopping has become online-based. Nowadays people tend to purchase products from online stores. It saves time and they can get the delivery at their desired place hassle-free. Thus, making your cloth product photos visually appealing and realistic increases audience trust, loyalty, and sales.
2. Beneficial for physical shops. Having your brand website means you are walking with the era thriving with both physical and online stores. Target customers can see new arrivals, offers, prices, and more to purchase online and visit your physical shop. Thus, having an online store builds brand awareness both online and offline.
3. Attract new and existing customers. Promoting your online shop can reach unlimited people worldwide. If your niche matches the audience searches, your brand will be recommended to them attracting new customers to your page. Also, your existing customers can get updates on social media.
4. Highlight your clothes' unique points. Every clothing brand has unique features for its clothes that customers like and remember. Thus, showcase your product's uniqueness and how your brand is different from others with creative clothing product photos.
5. Sales improvement like crazy. When your clothing photos look gorgeous and customers get the same dress they see in the image, it builds trust creating opportunities for good customer reviews, gaining new customers, customer returns, and lots of sales.

5 Eye-catching Clothing Photography Ideas

Clothing photography is complex because the images need to be super creative to make audiences stop scrolling and capture attention. To help you take amazing clothing images, here are 5 helpful clothing photoshoot ideas that you can try at home and in the studio.

White & Colorful Background

Want to keep the focus on the clothes? Do clothing photography on the background that compliments the dresses. It can be both white or another colored background. For example, if you are photographing green-colored cloth, you can take it on a yellow background because they complement each other making the image more attractive.

You can research on Google to see which colored background looks the best with clothes colors. Also, you can stick to a white background because any colored cloth images look amazing on a white background, highlighting their unique features.

Invisible Ghost Mannequin

Another creative way to showcase your products is ghost mannequin clothing photography. Ghost bust apparel photos give a real view of how a person would look when they wear the clothes in real life.

You can take clothing photos in ghost mannequins super easily. Set the mannequin in location, put the clothes in the mannequin, remove wrinkles, if necessary, take the images, and remove the ghost mannequin in post-production photography. The final photos look floating in the air and stunning.

Flat Lay

A classic clothing photography style that never goes out of trend is - Flat lay. You can try this clothing photoshoot idea for clothing brands on any flat surface like on the floor, table, bed or anywhere you see fit.

You can utilize unlimited backdrops like bedsheets, floors, tiles, and more to showcase the product's unique features, design, and textures creatively. Use necessary props to highlight cloth design and capture high-quality photos effortlessly. However, while using any props ensure they complement the product and are relevant to keep the customer's attention.

Flat lays are an amazing way of clothing photography where you can gain customers' attention without spending money on models, props, or mannequins. If flat-lay clothing photography is done right, I can assure you that you can make lots of sales and earn revenue like crazy.

Lifestyle - Photography Lighting, Models and Props

Another creative clothing photography style is - Lifestyle Product Photography. You can take lifestyle photos both in natural light and studio lighting.

Natural Lighting Action Shots

Use nature to take amazing clothing photos. For example, if your clothing line theme is summer, go on a field and take images where the model is enjoying a picnic, or go to a cafe where the model is drinking coffee, reading a book, and bathing in the sun.

I have just given some examples. However, lifestyle clothing photography is a style where you can show your creativity with anything and everything as long as it conveys the brand message. Take fun shots with your models to captivate the audience making them think I must buy these clothes.

Studio Lighting - Props & Models

You can take amazing lifestyle apparel photos in studio lighting with props and models.

With relevant props, prepare the equipment with lighting set up and ensure the scenario portrays a perfect message about clothes usage. For example, if the apparel is a jacket, use fake ice or other relevant props to show why the target audience should buy this jacket for winter.

With Models, create an appealing scenario that goes with the clothes theme and capture lively images. The image below is a perfect example of where the model is having fun and the background is complementing the apparel.

I have just one piece of advice for you. For lifestyle photography, think about how you would like to see the clothing photos from the viewers' point of view. Think outside the box, and take fun and cool images that everyone’s eyes get stuck on.

360° Clothing Video

The more you can show apparel features from all angles, the better it will impress the audience, increasing the chances of conversion. So, I highly recommend taking 360° clothing videos for your brand.

This clothing photoshoot idea may require investing money but trust me it's worth it. Target customers can see your product features from all angles, visualizing how the product would look on them, and make a purchase.

How to Do Clothing Photoshoots to Mesmerize Target Customers

I have talked about 5 clothing photography ideas to stand out your apparels from competitors. However, how to take clothing images to impress viewers and convert them into loyal customers? Here’s how.

1. Do a thorough planning. Before any clothes photography research photoshoot ideas for clothing brands. It will help you get unique ideas and implement them during the photography session. Reduce your workload and get perfect clothing photos in a short time.
2. Keep Consistency. Any clothing fashion photoshoot ideas you use, be consistent. Like you are taking lifestyle photos, keep up with it. Do not mingle lifestyle cloth photos and ghost mannequin photos in one place. It will break the rhythm, and confuse the audience. Stick to one or two apparel photoshoot ideas and be creative with them.
3. Correct Lighting and Background. Depending on your theme, you need to choose photography lighting and background. For example, if you are taking ghost mannequin cloth pictures, you need to use studio lighting and a simple background. Meanwhile, if you are doing lifestyle clothing photography, you need to use natural lighting and a relevant background.
4. Right Camera. Use a DSLR or mirrorless camera and get the most updated camera settings for clothes photography to take stunning apparel photos. Also, use a 50mm lens to 200mm lens to get a great depth of field both indoors and outdoors.
   However, if you do not have the budget to purchase an upgraded camera. You can also use your phone. Nowadays every phone has updated features where you can fix the camera settings and take amazing clothing photos hassle-free with easy edit options available.
5. Photography Location. It is for lifestyle photography. Choose a location that goes with your clothing theme and target audience. Suppose, your brand target audiences are professional businessmen, choose a location that highlights the theme like an office or road.
6. Take Lots of Cloth Photos from Different Angles. Capture at least 5/7 images from all angles because the clothing photos may have flaws that are uneditable and you will have options to choose from.
7. Retouch the best ones. Check all the apparel pictures and take the best ones in another folder for professional product photo retouching. Retouch lighting, color, background, harsh shadows, and model’s skin. Remove apparel wrinkles and unnecessary props. Edit the final image so nice and attractive that gains everyone's attention at once.

3 Helpful Tips to Grow Your Brand Effortlessly

Publishing high-fashion clothing photos may get your brand noticed but it is not enough to popularize your brand among competitors. Follow these 3 tips and live in your customer's heart rent-free.

• Capture the audience's emotions. Promote your brand's unique quality in a way that goes with this era and touches everyone’s heart. Showcase your products with relevant themes that connect with the audience and entice them to purchase out of love and necessity.
• Model of all colors. There are many skin-colored people in this world. Keep everyone in mind and captivate skin-colored models in your frame. It will do two things - make every target audience feel valued and help them understand how they would look in apparel.
• Model of all body types. Hiring models of all body types is special because everyone is beautiful. Again it will show you are not biased toward the perfect body-shaped community people and value every customer equally.

Summing Up

Clothing photography is tricky but fun. First, understand your target audience, fix one of clothing photography ideas, take high-quality clothing pictures, retouch images, and be consistent in uploading clothing photos. Don’t be restless when capturing customer attention and increasing sales. Just focus on capturing high fashion clothes photos and you will soon get desirable results.

Lastly, capturing pictures and retouching take a separate time. If you do not have time to retouch clothing images, take our retouching services. Our edited images are high-quality and cost-effective. We follow your instructions thoroughly and deliver high fashion cloth photos at the promised deadline. Visit Perfect Retouching and take our free trial today to see the results yourself.

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